Provocative sales: how profitable it is to submit yourself and your product (CDMP3): Bredemayer, gross

Title: provocative sales: how to profit and your product is profitable.
Author: Karsten Bredemayer, Ilona Gross.
What is common between the seller of vacuum cleaners and a presidential candidate? Karsten Bredemayer knows exactly what! The purpose of both is to sell, only the first needs to sell the goods, and the second – yourself, and as profitable as possible. The word “sale” is therefore understood in the book widely: it means both the actual work with the buyer and the presentation of goods, services – and, of course, the personality of the speaker.
The basis of any successful sale is the ability to correctly build a dialogue, take a leading position in it and persuade the interlocutor to buy a certain product or make the decision you need. The key concepts here are “perception”, “impact”, “manipulation”. The author of the famous bestsellers “Black Rhetoric” and “The Art of a Word attack” generously shares with the reader the secrets of influence on any interlocutor, whether it is an ordinary client of a car dealership or a representative of a large company, on which it depends …

Author
Bredemayer Karsn, Gross Ilona
Publisher
Alpina Business Books, 2008
Series
Audiobook
Genre
Sales techniques